BHOOMIKA AGARWALPMP®

Senior Digital Marketing Manager | Strategy, Performance, Hospitality & Retail Marketing

gbhoomika@gmail.com +973 (available on request) linkedin.com/in/bhoomika-agarwal
Seef, Bahrain

Profile Summary

Senior Digital Marketing Manager with over 12 years of experience across the GCC and India, leading full-funnel digital strategy, performance marketing, paid media, and social execution. Strong academic background in research, communication, and content development combined with deep hands-on expertise in Meta, Google Ads, analytics, and brand positioning.


Specialized in multi-location retail & hospitality marketing, including campaign leadership for McDonald's, KFC, and Dose Cafe. Known for structured execution, strategic planning, clear communication, and mentoring teams to bridge strategy with execution.

Core Competencies

Digital Strategy & Media Planning
Paid Media: Meta, Google, LinkedIn
Hospitality & Retail Growth Campaigns
Social Media Management & Content Planning
Analytics, GA4, SEO Insights & Dashboarding
Brand Communication & Creative Supervision
Audience Growth & Engagement Optimization
Team Leadership & Cross-Functional Coordination

Professional Experience

RAMA Group

Senior Digital Marketing Manager

Bahrain | Apr 2018 – Present
  • Lead group-wide digital strategy across multiple business verticals including hospitality, retail, corporate, and FMCG.
  • Execute high-performance social, search, and display campaigns improving CTR, reach, and in-store conversions.
  • Build integrated dashboards using GA4, Meta Insights, and SEO metrics for company-wide ROI tracking.
  • Mentor internal teams on content quality, communication style, and platform-specific best practices.
  • Coordinate with creative teams and agencies to deliver aligned campaigns that meet performance benchmarks.

Key Clients & Portfolio Managed:

  • McDonald's Bahrain – Campaigns for limited-time offers, breakfast promotions, and store-level boosts using geo-targeting and retargeting funnels.
  • KFC Bahrain – Growth of audience engagement and delivery-focused campaigns optimized for high-intent audiences.
  • Dose Cafe – Consistent brand storytelling, product-focused reels, and targeted campaigns driving footfall and online orders.
  • BISB (Bahrain Islamic Bank) – Digital banking campaigns, product launches, and customer acquisition strategies with a focus on Sharia-compliant financial solutions.
  • Zain Bahrain – Telecom marketing campaigns, service promotions, and digital engagement initiatives for mobile and fiber services.

IMAPRO.IN

Social Media Marketing Manager (Project-Based)

Bahrain | Mar 2013 – Present
  • Build social media roadmaps, editorial calendars, and execution plans for hospitality, retail, and lifestyle clients.
  • Manage complete lifecycle: ideation, copy, creatives, scheduling, reporting, and optimization.
  • Introduced Hootsuite for organized workflows, improving posting efficiency by 40%.

Esybuy.com

Social Media Manager

UAE | Aug 2015 – Mar 2017
  • Managed cross-platform retail campaigns across Facebook & Instagram.
  • Achieved 230% growth in Facebook audience and 491% growth on Instagram.
  • Built engagement-first strategies aligned with retail promotions, seasonal peaks, and influencer tie-ins.

VIDM – Vogart Institute of Design & Management

Head of Department (Interior Design)

New Delhi | Jun 2014 – Apr 2015
  • Led academic operations, curriculum development, and faculty coordination.
  • Managed Facebook & YouTube visibility to increase organic inquiries.

MADA – Management & Design Academy

Head of Department (Interior Design)

New Delhi | Jul 2013 – Jan 2014
  • Administered faculty operations, syllabus planning, and early digital presence initiatives.

Dreamzone / CADD Centre

Faculty & Center Coordinator

Lucknow | Jun 2010 – Apr 2012
  • Conducted design modules and managed admissions via events and demonstrations.

Certifications

Project Management Professional (PMP®)

Social Media Marketing for Small Business — LinkedIn

Writing Ad Copy — LinkedIn

Technical Skills

Advertising Platforms

  • Meta Ads Manager, Google Ads, LinkedIn Campaign Manager

Analytics & SEO

  • GA4, Google Analytics, SEMrush, SimilarWeb

Social Media Management

  • Hootsuite, Sprout Social, Moz, Sprinklr

Other Skills

  • SEO fundamentals & content optimization
  • MS Office Suite

Education

PGDBM (HR Major, Finance Minor)
Institute of Management Technology (IMT) Ghaziabad (2006–2009)
Bachelor of Science (Interior Design)
INIFD Lucknow with Annamalai University (2002–2005)
Bachelor of Commerce (Private)
CSJM University, Kanpur (2003–2006)

Additional Details

Languages
English, Hindi
Nationality
Indian
Availability
Immediate